“IF IT CAN’T BE DONE, DO IT – IF YOU DON’T DO IT, IT DOESN’T EXIST”
– Marc Caplan
From the launch of SKY (1989) to Botswana TV (2002), Marc pushed people, technology, networks – entire systems – to gear up for the step changes required to ‘standout’ the new world of unprecedented viewer choice.
BANDWIDTH SHOWREEL 2004
SKY – A LANDMARC IN TV HISTORY 1989-1994
The launch of SKY in 1989 was an historic moment in UK television history when the single terrestrial channel experience was challenged by Rupert Murdoch’s multi-channel, satellite bouquet. Marc’s reputation put him in good stead to be approached by the SKY executives to create the On-Air channel identity. With the Caplan Wilkie team, Marc had 4 months to produce the On-Air imagery for the 4 new channels and assist the network in gearing up their systems to run their new, exciting venture. Every available facility in London’s Soho, was tied up to animate, film, render or edit ‘the look and feel’. Caplan Wilkie continued to work for SKY over the next 5 years doing promo’s, campaigns and updating channel imagery – see We’re the One and Still the One anthems.
OTHER U.K.
FILMNET – SCANDANAVIA & BENELUX COUNTRIES 1991/2
MNET 1992-5
In 1992 MNET received a colourful, new channel identity that would compete with the world’s best. Analogue satellite technology would soon shift to Digital Satellite Television (DSTV) that launched in South Africa in 1995. Again, Marc assisted final control processes to schedule the many different channel ID elements that would ‘package’ and promote the channel more dynamically. Supersport also received a super new ’S’ that is still standing today … or cycling, or skiing.
SABC’s COMMUNITY CHANNEL CCV (TV3) 1993
In 1993, Marc rebranded the CCV channel (Community Channel that is now TV 3) on SABC with many colourful images for a multi-racial South Africa. This was revolutionary on state TV during the transition from Apartheid to a Constitutional Democracy (1994). It was a new viewing experience for South Africans who were invited to ‘Join the Rainbow Nation of the Mandela era’.
K-TV 1995-7
M-NET’s K-TV was transformed into a brand that impressed advertisers, audiences and broadcasters alike. It opened up a whole new world of marketing ‘to kids for kids by kids’. For Marc, it was an opportunity to showcase his creative on-air branding strategy that he called ‘Organic’.
NOVA – GREECE 1998
In 1998 Marc was working again for a M-Net/MultiChoice related company to launch NOVA – the first digital payTV network in Greece.
BOTSWANA TV
In 1999 the BBC and the Botswana government approached Marc to launch their first digital channel – BTV (Botswana Television).
HANDS THAT SHAPE HUMANITY 2004
